How effective is the combination of your main product and ancillary texts?

As a group, it was deemed important that our teaser trailer, poster and website all successfully represented the urban drama genre as well as that they all generated excitement and interest for our target audience of 15+. It was also important that we remained aware of the social issues our texts represent, which in our case were drug abuse and gang violence. 
 

Typography

We used the same font and typeface across our promotional package. After looking at a selection of fonts on online font provider dafont.com, we chose one which we felt conformed to the modern, simple and bold conventions of typography used in existing films of the urban drama genre. Using the same typography throughout our three texts meant that the promotional package for our film was effectively tied together through clear visual branding. This means the audience is able draw similarities between the texts and view them as a single promotional package.

Imagery

Throughout our promotional package, we ensured to use typical urban locations for mise-en-scene in order to fully conform to the conventions of the urban drama genre. We consistently used urban locations such as an underpass and cityscapes. The Greenwich underpass features heavily in our three texts, especially within our trailer, as the concrete imagery is typically representative of urban environments. The continual use of these types of locations and images throughout our teaser trailer and ancillary texts made it clear to the audience that urban themes feature heavily within our film. Our continual use of imagery also created a sense of homogeny between our three texts which helped the audience associate our three texts together.

Throughout our promotional package, we made sure to use a colour scheme which reflects the urban drama genre as well as the narrative of our film. The majority of the photos and shots used in our promotional package include concrete and artificial materials which conform to the urban drama genre. 

Character

From our research into exisiting films and promotional packages of the urban drama genre, we noted that a clear convention was to make the main character of the narrative the audience's focal point. This can be seen throughout our promotional package through the use of our protagonist's face being the focal point and main feature of our texts, most notably in our poster and website. Again, homogeny was created between our three texts through our continual use of our protagonist being the common feature of our three texts. This helps our audience to closely identify each of our texts with one another, making our promotional package whole.



From our research into existing urban drama promotional packages, we also found that different texts are usually more focused on character, mostly the main character of the narrative rather than the plot itself.